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Everybody Needs Strategic SEO: Strategic Evolutionary Obsession

Are you a traditionalist? You don’t like change? You think what you have done and what you are doing is ‘good enough’. If it isn’t broken, why fix it? In marketing, business, and in life, we all get into a place of complacency (whether we realize it or not). Everything is working out swimmingly, so [...]

By | December 15th, 2016|Uncategorized|Comments Off on Everybody Needs Strategic SEO: Strategic Evolutionary Obsession

Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach

Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at all the available options. With so many games, how did we choose? As [...]

By | November 29th, 2016|Uncategorized|Comments Off on Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach

How One Customer Can Have a Big Impact on a Company’s Online Reputation

Years of work, extensive resources, and loads of money go into the making of a strong brand. But in today’s super-connected economy, those brands can be taken down more easily than one might expect. Not by their top competitors, but by the average Joe behind a computer or smartphone. You may deliver impeccable service, [...]

By | November 20th, 2016|Online Reputation, Search Engine Reputation|1 Comment

Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis

With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze your brand could keep your company from reaching its potential – or, worse, cause serious damage to your brand. [...]

By | November 15th, 2016|Uncategorized|Comments Off on Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis

How to Help Yourself with Online Reputation Management

With so many consumers researching products and services online, the importance of online reputation management for businesses is undeniable. “Reputation management is ‘the new black’ in corporate strategy, according to Bruce Rogers, Forbes magazine’s Chief Insights Officer. ‘In their fight to increase revenue, grow market share, increase the stock price, attract and retain the best [...]

By | November 11th, 2016|Uncategorized|Comments Off on How to Help Yourself with Online Reputation Management

Search Engine Reputation 101

What is search engine reputation management? It's simply managing the type of content showing up in search engines for a specific word, as it related to you or your company. The most obvious issues is when negative content ranks in Google for your company's or your name. Some examples are low ratings, scam articles, poor [...]

By | November 8th, 2016|Online Reputation, Search Engine Reputation, seo|Comments Off on Search Engine Reputation 101

Leveraging Microsites and PPC to Test a New Startup Idea Before Launch

When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before jumping determining to jump or ease in, or 3) slowly move forward. Well, if you have a startup the options aren’t much different. But the [...]

By | August 8th, 2016|Uncategorized|Comments Off on Leveraging Microsites and PPC to Test a New Startup Idea Before Launch