SEO & Engagement Marketing Positions

Rowe Digital is a rapid growing startup in CNY that works on the worlds top brands in the US, EU, and globally. We have performed work for clients like Coke, Juicy Juice, Siemens and more.

We are a boutique link building firm that performs work for some of the top companies in the world. We specialize in leveraging engagement marketing for a whitehat approach to generate brand mentions.

Opportunities are readily available at here for self motivated individuals. Highly experienced digital marketing professionals are welcome to apply. But we are also willing to train the right person.

Senior Outreach Manager is  responsible for planning and executing engagement marketing programs that will yield client mentions and links. This person should be a persuasive writer, understand general marketing principles, experienced with online publishing channels and influencer outreach and must have a deep understanding of on-page and off-page search engine optimization.

Responsibilities:

  • Oversee outreach strategies and asset development
  • QA of outreach tactics
  • Develop relationships with online publishers.
  • Optimize engagement marketing campaigns by analyzing clients programs and identify the audience that is interested in the brand message.
  • Collaborate with other departments to develop and implement campaign strategies: design, technical seo, and analytics.
  • Stay current on market related trends.
  • Identify online publishers and collateral that can be leveraged to generate organic placements or links.
  • Create email templates and QA teams outreach approaches and techniques.

Requirements:

  • Bachelor’s degree in Advertising, Marketing or similar field.
  • 3+ years experience in PR, content management, journalism
  • Have excellent project management skills.
  • Recent digital agency experience in managing project activities.
  • Demonstrate a familiarity with marketing concepts and terms and be able to communicate them clearly both in writing and orally.
  • Must possess strong interpersonal skills; be able to work independently, multi-task, and meet deadlines with a confident, positive attitude.
  • Proficiency in Microsoft Word, Excel, Keynote, Google Docs.
  • Have used online project management tools for time and project tracking
  • Must have a fun, out-going attitude and wear a smile well.

The following skills are a major plus!

  • Link building
  • Email software
  • Content marketing
  • Online research
Outreach Specialist is responsible for executing engagement marketing programs that will yield client mentions and links. This person should be a persuasive writer, understand general marketing principles, experienced with online publishing channels and influencer outreach and must have a deep understanding of on-page and off-page search engine optimization.

Responsibilities:

  • Create emails and perform followup calls to publishers and writers.
  • Leverage our advanced technology to identify authors/writers/publishers in specific verticles.
  • Stay current on market related trends.
  • Identify online publishers and collateral that can be leveraged to generate organic placements or links.

Requirements:

  • Bachelor’s degree in PR or communications.
  • 1+ years experience.
  • Have excellent communication skills
  • Demonstrate a familiarity with marketing concepts and terms and be able to communicate them clearly both in writing and orally.
  • Must possess strong interpersonal skills; be able to work independently, multi-task, and meet deadlines with a confident, positive attitude.
  • Proficiency in Microsoft Word, Excel, Keynote, Google Docs.
  • Must have a fun, out-going attitude and wear a smile well.

Our ideal candidate is a go-getter with an attitude that works well with the team or can manage projects alone as well. We are fun and require that you are too! We will also throw you odd ball requests from time to time, so you need to go with the flow and understand that your job is all about managing expectations and working under a deadline. We expect you to have Customer Service skills, the ability to speak to clients both on the phone and from time to time in-person, and stay organized with client communication.

Working as a part of our Search & Strategy team, your responsibilities are (but not limited to) sending out monthly reports, facilitating client website tasks with our Design & Dev teams, calling your clients monthly, and assisting the team with any other tasks needed.

Report to: SEO Manager

Qualifications
– MUST BE LOCAL
– MUST HAVE Minimum 2 years SEO Experience
– Ability to speak on the phone with clients
– Solid understanding of SEO techniques
– Attention to detail, timeliness, and professionalism
– Excellent verbal, written, and people skills
– Self-Motivated
– Able to follow directions and listen to instructions

Pluses
– General understanding of HTML, CSS and other web technology
– SEO understanding relating to servers
– Knowledge in Google Analytics & Google Webmaster Tools

Job Type: Full-time

Account/Project Management Internship

Are you passionate about digital marketing? Do you want to learn more about this industry through real-world experience? If so, we’ve got the internship for you!

Rowe Digital is an engagement marketing startup that takes a unique approach to developing our clients SEO programs. We not only organize a strategy for businesses, but we implement it!

Responsibilities
– Monitor various social media sites for clients ranging from independent restaurants to large franchises and national brands
– Ensure project stays within established timeline and budget
– Exemplify superior customer and client service
– Develop and implement internal communication plan for projects
– Research and develop new ways to monitor and improve these processes
– Ensure project stays within established timeline and budget
– Maintain project management tools

Requirements
– Work with cross functional partners to define business requirements, develop project plans, execute report and manage projects
– Strong understanding of the digital media landscape
– Strong written communication skills
– Available to work 30-40 hours/week
– Strong attention to detail
– Strong work ethic and willing to put in overtime when needed
– A passion to build a superior product for each client

The Pay-Off
– Opportunity to gain real-world experience and learn more about the ever-changing social media industry
– Opportunity for class credit from an accredited university
– Professional development in a challenging environment that will prepare you for full-time employment

Blogger Outreach Intern is responsible for assisting the outreach manager for the engagement marketing programs that will yield client mentions and links. This person should be a persuasive writer, understand general marketing principles, and experienced with online publishing channels and influencer outreach/PR.

Responsibilities:

  • Assist the Outreach team in building long‐term, trusted media relationships with journalists, influencers, vloggers and bloggers
  • Daily monitoring and reporting
  • Cross functional internal coordination to ensure timely campaign execution
  • Assisting with tracking inventory requests and managing the sample database
  • Tracking and scanning editorial coverage and assisting with monthly reporting and analytics
  • Researching potential national and regional influencers for brand building initiatives

Qualifications:

  • Junior or Senior in a Bachelor’s program with a minimum 3.2 GPA
  • Proficiency in Microsoft Office including Word, Excel, and Power Point
  • Interest in online media, PR, writing, and/or content creation
  • Excellent written and oral communication skills
  • Some editorial background preferred; writing and blogging, video production, image manipulation and GIF/meme creation

Submit Resume

Please supply your resume and a cover letter to

hr@rowedigital.com

Submit Resume

Benefits include:

  • Highly competitive salary
  • Health insurance w/ HSA savings
  • Significant holiday and paid time off
  • Free gym membership
  • On-site parking
  • Work remotely 1 day a week