This whitepaper was featured in Search Engine Land, the #1 source of information for search engine marketing.
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The increasing complexity of SEO has created a significant increase in costs since the early 2000’s. But this means that there is also a need for better project management and planning. A good plan and strategic resource usage can maximize the impact of SEO efforts.
This whitepaper highlights 10 practices that we believe are critical to reducing cost while increasing the performance of an SEO program.