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/Erik Braunitzer

About Erik Braunitzer

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So far Erik Braunitzer has created 8 blog entries.
9 06, 2020
  • seo soft rebrand

SEO Considerations for a Low Friction ‘Soft’ Rebrand 

By |2020-06-09T20:57:19+00:00June 9th, 2020|Uncategorized|Comments Off on SEO Considerations for a Low Friction ‘Soft’ Rebrand 

In SEO, one of the less commonly discussed styles of rebranding is one that simply layers in a new phrase / modifier to complement an existing brand name. For instance, if ‘Tommy Bahama’ changed their names to ‘Tommy Bahama Apparel’.  This is a simple, yet good way for some brands to more accurately represent their [...]

19 05, 2020
  • seo interlinking opportunity analysis rowe digital

Interlinking Opportunity Analysis: Goals & How To

By |2020-05-19T14:54:58+00:00May 19th, 2020|Advanced SEO, Technical SEO|Comments Off on Interlinking Opportunity Analysis: Goals & How To

One of the key signals for search engines to understand intent and meaning for various website pages is links. As such a website audit should always include a full interlinking opportunity analysis.  Audit Goals An interlinking audit should aim to accomplish three main things:  Look to see if there’s a blog or potential areas of [...]

7 05, 2020
  • SEO disavow considerations link spam

SEO Considerations for Disavowing Backlinks

By |2020-05-11T20:03:27+00:00May 7th, 2020|Advanced SEO|Comments Off on SEO Considerations for Disavowing Backlinks

Creating a disavow and/or identifying spam in SEO has a lot of considerations, and is especially complex for sites with lots of backlinks. The process can be alleviated by using Moz and/or SEMRush, but not without the following checklist.  Thinking about disavowing sites purely based on a high spam and/or toxic score? Consider these things [...]

4 05, 2020
  • seo strategy for link building

Professional Recipe For Determining SEO Strategy

By |2020-05-04T17:07:17+00:00May 4th, 2020|Advanced SEO|Comments Off on Professional Recipe For Determining SEO Strategy

Determining an ongoing strategy for SEO doesn’t have to be a daunting task. With a little direction and the right tools, it can take less than 30 minutes.  What you’ll need:      Google Chrome or similar web browser     Subscription to SEMRush     Subscription to Ahrefs Cook time:      15 minutes [...]

28 04, 2020
  • migration reporting template

Website Migration: Commonly Disregarded Metrics & Complete SEO Tracking Template

By |2020-04-28T18:08:55+00:00April 28th, 2020|Uncategorized|Comments Off on Website Migration: Commonly Disregarded Metrics & Complete SEO Tracking Template

Even for the most experienced engineers, designers and marketers, a website migration can be a major undertaking. It costs time and resources, and is a major stressor to teams without proper guidance.  While many guides exist with varying degrees of quality and detail, many seem to avoid the topic of tracking and templates.  Although [...]