In SEO, one of the less commonly discussed styles of rebranding is one that simply layers in a new phrase / modifier to complement an existing brand name. For instance, if ‘Tommy Bahama’ changed their names to ‘Tommy Bahama Apparel’. This is a simple, yet good way for some brands to more accurately represent their [...]
One of the key signals for search engines to understand intent and meaning for various website pages is links. As such a website audit should always include a full interlinking opportunity analysis. Audit Goals An interlinking audit should aim to accomplish three main things: Look to see if there’s a blog or potential areas of [...]
Creating a disavow and/or identifying spam in SEO has a lot of considerations, and is especially complex for sites with lots of backlinks. The process can be alleviated by using Moz and/or SEMRush, but not without the following checklist. Thinking about disavowing sites purely based on a high spam and/or toxic score? Consider these things [...]
Determining an ongoing strategy for SEO doesn’t have to be a daunting task. With a little direction and the right tools, it can take less than 30 minutes. What you’ll need: Google Chrome or similar web browser Subscription to SEMRush Subscription to Ahrefs Cook time: 15 minutes [...]
Even for the most experienced engineers, designers and marketers, a website migration can be a major undertaking. It costs time and resources, and is a major stressor to teams without proper guidance. While many guides exist with varying degrees of quality and detail, many seem to avoid the topic of tracking and templates. Although [...]
