The increasing complexity of SEO has created a significant increase in costs since the early 2000’s. But this means that there is also a need for better project management and planning. A good plan and strategic resource usage can maximize the impact of SEO efforts.
Search engines have evolved since the beginning of SEO, making it increasingly difficult for SEO companies to produce rankings and traffic. In the past, rankings were easily manipulated, but now SEO professionals must be more strategic and produce value in content to create links. The increased workload has changed the pricing structure and costs for SEO.
This study was conducted on 90 publisher and blog websites with Rowe Digital’s SEAD solution. The purpose was to identify the count of broken links (404 errors only) pointing out to 3rd party references.